Smart watches have become an important accessory toady which most individuals would love to own. Equipped with advanced features, these smart watches are the perfect synthesis of smartphones and a regular watch. Apple is aiming at carving a niche in the smartphone market. The tech giant has decided to release the Apple watch in early 2015. The target customers are individuals who spend a large share of time checking their smartphones every day. With the launch of this interesting and handy device Apple aims at taking the digital experience to a new level. Apart from addressing the functionality Apple has aimed at high levels of aesthetics when designing the watch.