Gamification of learning applications: 3 secrets of user engagement

Learning applications have a simple goal: to provide a superior user experience and make people gather knowledge. Gamification in learning apps is one of the best ways to learn easier, as it lets you streamline the process of learning by making it more “adaptable” to modern needs. Gamification learning apps will more and more contribute to a better learning experience, more knowledge acquired, and many, many good things.

In this article, we will see how gamification in education apps can help get better user engagement.

What is gamification for education apps?

A gamified education is a system of learning in which educational activities are designed to make the process more fun and engaging. This creates a positive connection between the content being learned and the motivation to learn it through intrinsically-motivated participation. Gamification, in its nature, wants to make people chase results and see them on scoreboards. Like playing games. When you level up, you can see your progress. That drives more engagement with the app. 

Why is gamification needed?

Today, online education is a must-have. People are getting bored with the traditional format and looking for things like games and interactive lessons to keep them more engaged. In these modern times, you need an e-learning program that can help your organization retain information wherever learners are — including on mobile devices or when they’re offsite from the office.

Benefits of gamification of learning app

Gamification of learning applications brings many benefits to your learning app. Let’s see some of them.

Learning addiction

If you had to determine the single most crucial goal of learning, it has to surely be to give fresh knowledge to your learners. There are many ways to enhance our learning experience, but one strategy is essential: gamification. This strategy takes our competitive nature and turns it into a “game” that we can use to improve our lives and boost our performance.

More and more challenges

Challenges motivate users as they move through a learning pathway — giving them something to work towards. Challenges help learners to feel like they’re making progress over the long term instead of struggling with the same concepts day after day. And challenges get learners to work together and encourage each other. Most importantly, challenges help learners come back for more, which is the essence of such apps. 

Better user experience

Gamification makes learning more interactive, and most importantly, it brings the fun. Such applications provide information that is easier to remember. Plus, it is so much easier to present such movements as microlearning into such solutions — so that users can study at a convenient time in a convenient place without interrupting a big lesson. User experience is paramount if you’re about to provide a product (or use one!) that will be not only helpful but also be interactive.

Real-time feedback

Gamification helps in one crucial area: instant feedback. Combining expert performance and real-time data collection, gamification of learning allows employees to work towards a skill set defined by an upper-level manager. Instead of focusing on deadlines and daily tasks (the dark side of gamification), we can implement self-managed goals that directly reflect the priorities of your workforce but also provide a shorter feedback cycle than traditional means.

Collaboration

E-learning isn’t just about acquiring knowledge — it’s also a platform for collaboration. Through social platforms and community forums, learners can connect with peers in and out of class to collaborate on projects, exchange ideas, and support one another through difficult times. If you manage to make peer collaboration easier, you will drive much more revenue.

Upselling and cross-selling

Gamification in learning applications can increase user retention, which makes customers more likely to spend extra time on the platform. When they pass courses like crazy and get addicted, it’s also much easier for them to buy future courses and generate even more money for your platform.

3 Secrets of user engagement

Ta-da. We’ve not come so far only to go so far. User engagement is pivotal if you want to land new paying customers (learners). You should make them not only buy once but keep on coming for more. Let’s share some secrets to better user engagement.

Kick the boring apps out of the room

Gamification makes learning enjoyable for students. So, as a result, learners are more likely to actually learn from an engaging gamified program than a generic one. Students, regardless of their age, enjoy being entertained. And if they aren’t, they are quick to jump ship. We’re pretty sure that if you think about it twice, you will quickly find a couple of reasons why you have decided to abandon apps in the past. And the most obvious one will be boredom. 

Competition is the best source of motivation

Gamification is extremely powerful for driving behavior change and increasing conversion rates. By adding game mechanics to your e-learning app, you can motivate people to act accordingly and try to “battle” their pears with a single goal in mind: to be the best. It’s a very powerful way to elevate your e-learning app’s success since you will take this human trait and use it to your advantage.

Prizes are the key to success

Leaderboards and other game-like elements add a fun part of the competition to online learning platforms, encouraging engagement and building loyalty with learners. But most importantly — prizes are what make learners come back for more which is pivotal for your next project. Everyone wants to earn prizes for something they have achieved — even if it is something small, like an “emoji trophy.” it’s still a way to recognize effort. 

Summary

Gamification in learning apps can make the difference between a successful project and a failure. Users are now looking for more and richer experiences, and gamification can prove to be the winning ticket. Still, while you can add more value to your e-learning application user experience, you should remember that the core of the applications is your desire to make people learn content.

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Andreea Dima
Andreea Dima is a full-time writer with a specialization in Android and Apple products. She writes about Android and iPhone hacks and troubleshooting methods. She is capable of giving useful tips on which app you should choose to get your work done.

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