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Mobile communication devices may be pocket-size persuaders in next 10 years

For most of us, a mobile phone is an instrument to talk with other people. But for B. J. Fogg, it is a means to change people’s beliefs and behaviors. Fogg, who directs the Stanford Persuasive Technology Lab at the Center for the Study of Language and Information, says that in a decade, mobile phones and other portable devices like personal digital assistants (PDAs) will become a more important platform for persuasion than television is right now. Read the rest of this entry »